Amazon Music India Appoints Vivek Kataria As Brand Lead To Strengthen Market Presence

In a move that underscores its growing focus on brand evolution and market leadership, Amazon Music India has appointed Vivek Kataria as its new Brand Lead.

Kataria brings with him extensive experience in brand marketing and content-driven consumer engagement, having previously held senior roles across leading FMCG and OTT companies such as Britannia Industries, Kraft Heinz, and Adani Wilmar, according to his LinkedIn profile.

His appointment comes at a pivotal time for India’s fast-evolving audio streaming industry, where platforms are increasingly looking to stand out through distinctive brand identity, regional content strategies, and creative marketing innovation.

By bringing Kataria on board, Amazon Music aims to strengthen its marketing muscle, sharpen its brand positioning, and expand its connect with India’s diverse listener base. The move is aligned with the platform’s larger strategy to build deeper cultural resonance and reinforce its leadership in an increasingly competitive market.

This leadership addition follows a string of recent senior hires by Amazon Music India. Just last week, the company announced the appointment of Bobby Sinha as Media Lead – India, responsible for driving cross-media strategy and digital growth.

Together, these key appointments highlight Amazon Music India’s renewed focus on brand building, audience expansion, and integrated growth, as the platform continues to scale its presence in the country’s booming music streaming landscape.