The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus India
.jpg)
OnePlus, the global technology brand, has announced the onboarding of six of India’s most dynamic performers,Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel,as its newest brand ambassadors. The partnership brings together talent from diverse fields, reflecting OnePlus’ performance-driven philosophy and positioning them as the voice of OnePlus India.
The collaboration kicks off with a six-part cinematic ad film series titled “Power On. Limits Off”, which mirrors the balance of raw power and seamless control embodied by OnePlus devices, including the upcoming OnePlus 15R. The campaign, conceptualised by OnePlus’ in-house team and produced by Helsinki-based creative production house Kameron, celebrates the spirit of pushing limits and redefining boundaries.
Speaking on the partnership, Ishita Grover, Director of Marketing, OnePlus India, said,"Marking OnePlus’ 12th anniversary in India, we’re proud to onboard Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as our brand ambassadors. Blending sport, art, and cutting-edge technology, our ambassadors perfectly reflect our performance-first approach. We are confident this collaboration will resonate with our community."
The “Power On. Limits Off” films explore the introspective moments that shape resilience and strength,whether it’s recovering from injury, the calm before a big stage, or the courage to reinvent oneself amid challenges. The campaign emphasizes evolution, not just endurance, highlighting how these personalities push their limits and inspire others to do the same.
Jasprit Bumrah shared his perspective on the collaboration,"Pushing limits is a quiet journey that involves challenging yourself to be better. It is about showing up every day, trusting the work, having a solid work ethic, and rising stronger. I’m glad to partner with OnePlus to celebrate that true Never Settle spirit, as evolution is the only constant in a dynamic universe."
Armaan Malik added,"Power On. Limits Off represents a mindset I connect with deeply,the urge to evolve, to challenge myself, to create without holding anything back. Their devices are built with the same spirit of pushing boundaries and redefining what’s possible. I’m genuinely excited for this collaboration and to inspire people to tap into their own power and break past the limits they’ve set for themselves."
The campaign aligns with the launch of OnePlus’ next-generation ultimate value flagship, the OnePlus 15R, which will debut alongside the OnePlus Pad Go 2 in Bengaluru during the Rise as One event on 17 December. Fans and community members can attend the offline launch event by purchasing tickets via OnePlus’ ticketing partner, BookMyShow.