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From AI To VR: How Music Advertising Is Evolving In...

As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....

For Brands, Music may not be THE driver to get the consumer to buy a product, but buying is majorly....

This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.

In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....

While the digital age has transformed music consumption, live concerts remain a powerful catalyst in achieving financial success and growing....

Samsung India celebrated this milestone with an exhilarating K-Pop themed cultural event called K-Fiesta

The companies penned a strategic partnership in 2021, but have now entered into a new phase of collaboration that will....

Jingles play a crucial role in brand advertising. They aim to create emotional connections between consumers and brands, fostering brand....