A.R. Rahman, A.R. Ameen And Warner Music India Launch Rooh Records To Nurture Long-Term Artistic Voices

In a significant development for India’s evolving music ecosystem, composer and global icon A.R. Rahman, singer-songwriter A.R. Ameen, and Warner Music India have come together to launch Rooh Records, a new label positioned around artistic depth, patience, and long-term creative vision.

Conceived as a platform that prioritises intent over immediacy, Rooh Records aims to create space for artists who want to build sustainable careers rather than chase fleeting virality. The label’s philosophy centres on craft, originality, and emotional honesty,values that align closely with Rahman’s own legacy of shaping culturally resonant music across decades.

Unlike traditional high-volume label models, Rooh Records is designed to support fewer artists with deeper creative involvement, allowing music to evolve organically. The initiative reflects a growing shift within the Indian music business, where both creators and companies are increasingly rethinking success beyond algorithms and short-term metrics.

For Warner Music India, the partnership underscores its continued focus on artist-first strategies and long-term catalogue building in the region. Collaborating with A.R. Rahman and A.R. Ameen also brings together generational perspectives,melding experience, contemporary sensibility, and global infrastructure.

A.R. Ameen, who has steadily carved his own identity as a singer and composer, plays a key role in shaping the label’s creative direction, particularly in engaging with emerging voices and new sonic expressions.

As India’s music market matures and diversifies across languages and formats, the launch of Rooh Records signals a timely intervention,one that champions slower, more meaningful growth in an era often driven by speed and scale.

With its emphasis on artistry and longevity, Rooh Records enters the industry not just as a label, but as a statement on how music can be nurtured in the years