Global Sitar Artist Anoushka Shankar Launches Official Merchandise With MYFANDOM
The drop coincides with a landmark year marking 30 years of her live performing career and accompanies her ongoing India tour, which kicked off on January 30
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MYFANDOM, India’s first direct-to-fan ecosystem, has unveiled the official merchandise for British-Indian sitar virtuoso and global performing artist Anoushka Shankar. The drop coincides with a landmark year marking 30 years of her live performing career and accompanies her ongoing India tour, which kicked off on January 30.
The collection, created in collaboration with MYFANDOM, features embroidered T-shirts and a tote bag, thoughtfully designed to capture the spirit of Anoushka Shankar’s artistic journey. Central to the designs is her latest trilogy of chapters, which together form a haiku. Each T-shirt bears the haiku embroidered in Anoushka’s handwriting and personally signed by the artist, adding a highly personal touch for fans.
“This merch drop was very exciting to create. Empowering fans of exceptional artists is always gratifying, but Anoushka adding her personal touch to the design made the creative process all the more fulfilling,” said Jinal Ajmera, Co-founder of MYFANDOM.
Highlighting the platform’s growing portfolio, Vivek Ajmera, Co-founder of MYFANDOM, added, “In 2025, the Year of Fandom, we empowered fans of multiple music genres,from Coldplay and Guns N’ Roses to Travis Scott. We’re deeply grateful to now have a legend of Indian classical music, Anoushka Shankar, partner with MYFANDOM.”
Speaking on the launch, Anoushka Shankar said, “We finally have merch. You can now grab embroidered T-shirts and a tote,complete with handwritten haiku signed by me on myfandom.store. Did you know the three Chapters album titles connect to form a haiku, which encapsulates the message of the entire trilogy?!”
The official merchandise is available online at MYFANDOM and at tour venues, allowing fans to take home a tangible piece of Anoushka Shankar’s musical journey.
With this launch, MYFANDOM continues to collaborate with artists to create fan-first, authentic merchandise, providing music lovers with a deeper connection to the artists and the moments they cherish.
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